TL;DR There are different expectations, personality traits, and reward systems that senior executives have compared to those you are likely to meet in middle management. Determining the archetype of a C-Suite executive is an important step in getting them to invest in a product, service, or you.
Goal: Get your disruptive, audacious, and complex ideas to the C-Suite, or at least push them beyond middle management by activating the executive's internal reward system for their archetype.
What You'll Learn: As we discuss each of the motivational styles, you will learn how they are associated with different personality traits, as well as various other factors that dictate how a CXO likely operates in their role. By understanding these associations, we are able to determine their archetype and connect with a CXO in a way that appeals to them.
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