TL;DR When someone is an advocate or a raving fan, we consider them to be in the investor mindset; they are more than willing to invest in your product, service, or idea. Learn how to help guide individuals from a buyer mindset to an investor mindset by using a practical and pragmatic framework.
What You'll Learn: By transitioning the mindset of a single buyer to an investor, you'll be able to create a series of ROI moments for the executive making them more likely to engage with your product or service. Learn to use the "Me + 3" exercise to enable of value and frame your product or service accordingly with the customer’s customer in mind.
Goal: Turn buyers into investors that can't stop talking about your product, or recommending you to their friends. Connect with leadership by implementing "Me + 3" - focusing on context, operator empathy, and execution.
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